FAQ
Answers on PR & link building
The questions SaaS founders, tool operators and comms leads ask before they send us a brief — pricing, publications, timelines, and how PR moves rankings.
01 — SaaS PR
Digital PR for SaaS products
How PR campaigns work for B2B and B2C SaaS — from launch coverage to category ownership and funding announcements.
- What is digital PR for a SaaS company?
- Digital PR for SaaS is the practice of earning editorial coverage — product features, founder interviews, funding stories, data-led studies and expert commentary — on real publications your buyers already read. Unlike traditional PR, every placement is measured against SEO outcomes: referring domains, keyword rankings, branded search volume and downstream signups.
- How does SaaS PR differ from traditional link building?
- SaaS PR is narrative-first. Instead of paying per link, you build a story — a product launch, a proprietary data set, a founder viewpoint — and pitch it to journalists at outlets like TechCrunch, SaaStr, HubSpot and vertical SaaS media. The links are a byproduct of coverage, which is why they carry more authority and stick long-term.
- How long does a SaaS PR campaign take to show SEO results?
- Referring-domain growth is visible within 30–45 days. Ranking movement on commercial pages typically lands in the 60–120 day window, depending on domain age and competition. Branded search volume — the most durable outcome — compounds over 4–6 months of consistent monthly coverage.
- Can you place coverage for pre-revenue or bootstrapped SaaS?
- Yes. Angles for pre-revenue SaaS lean on founder credibility, unique data, or a strong point of view. Bootstrapped SaaS usually earn coverage through profitability stories, indie-hacker angles, or category commentary. We shape the pitch to what your stage actually gives us to work with.
02 — Tool & website PR
PR for tool websites & directories
How PR and editorial placements work for tools, directories, comparison sites and content-led websites competing on high-intent queries.
- How does PR help a tool website rank for commercial keywords?
- Tool websites live and die by comparison-page rankings. Editorial coverage on trusted publications ships high-authority referring domains directly into your commercial URLs — Alternative-to pages, Best-of roundups, category reviews. That's what moves 'best X tool' and 'X vs Y' rankings, and it's what most niche-edit programmes are actually optimising for.
- What kind of publications cover tool websites?
- Vertical SaaS media, developer publications, marketing blogs, industry newsletters, and product-review sites in your category. We prioritise sites with real organic traffic, human editors and clean outbound-link profiles — not directories or PBNs dressed up as review sites.
- Should a tool website use guest posts, niche edits or PR?
- All three, sequenced. Niche edits move rankings fastest on existing commercial pages. Guest posts build topical authority around new feature pages. Digital PR earns the tier-1 links that lift the whole domain. A mature tool website usually runs all three in parallel with different anchor and URL targets.
03 — Company & founder PR
Company, agency & founder PR
How PR campaigns work for company brands, agencies and personal brands — expert commentary, thought leadership and executive positioning.
- What does personal-brand PR do for a founder?
- It builds a defensible branded SERP. Named features on Forbes, Entrepreneur, Business Insider and vertical media mean that when investors, journalists or customers Google the founder, they read coverage — not an empty first page. It compounds into inbound speaking, press requests, funding intros and hiring signal.
- Is company PR different from founder PR?
- Yes. Company PR features the business — product news, funding, hiring, financials, category positioning. Founder PR features the individual — expert quotes, opinion pieces, podcast interviews, profile features. Most mature programmes run both in parallel, because journalists cite named humans more readily than logos.
- What is HARO / journalist-quote outreach?
- HARO-style outreach responds to live journalist queries with expert commentary attributed to a named executive. It's the fastest way to earn named mentions on high-authority publications, and it doubles as a personal-brand builder. We handle sourcing, drafting and pitching under your executive's byline.
04 — Pricing & process
Pricing, timelines & guarantees
The practical questions every buyer asks before they send a brief.
- How much does a digital PR campaign cost?
- Every campaign is priced per brief. Variables that move price: niche competition, DR/traffic targets, anchor requirements, monthly volume, whether the copy is client-drafted or ghost-written. Most active campaigns land in the $2k–$12k/month range; single-placement digital PR features start higher. Send a brief for a tailored quote — usually returned within one business day.
- How fast do placements go live?
- Niche edits: 5–14 days from approval. Guest posts: 10–20 days including editor review. Digital PR features: 3–6 weeks depending on outlet cycle. Every campaign gets a realistic timeline in writing before invoicing.
- Do you use PBNs, link farms or auto-generated content?
- Never. Every site is manually vetted for real organic traffic, clean referring-domain profile, human editorial oversight and outbound-link hygiene. Every article is written by named humans and edited by the publication before publishing. If we wouldn't link to a site from our own domain, we won't sell it.
- What is your link-replacement policy?
- If a placement drops within 6 months due to editor action, site migration or takedown, we replace it on an equivalent-authority site at no cost. Reported and replaced without renegotiation.
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