Digital PR
Newsworthy stories placed on real publications with editorial trust.
Digital PR is where SEO and communications overlap: we build a genuinely newsworthy story around your brand, product, or data, then pitch it to journalists and editors at outlets that matter in your market. When coverage lands, you get the two things paid links can never buy — high-authority editorial links from DR 70–90+ publications, and third-party validation your sales team can point at. Ideal for funded startups, launches, data-driven angles, and any brand that needs a defensible link profile.
What's included
- Story angle development — data study, survey, expert commentary, or launch
- Press asset build: pitch, quotes, media pack, embargo plan if needed
- Targeted journalist outreach at tier-1 and trade publications
- Reactive pitching against trending news cycles where relevant
- Full coverage report: outlets, DR, estimated reach, syndications
- Follow-up outreach to secure link additions on coverage that missed one
Ideal for
- Funded startups, Series A–C, and mature brands
- Product launches, funding announcements, and milestone moments
- Data-story SEO: proprietary surveys, benchmarks, industry reports
- Brands in YMYL niches that need authoritative editorial trust signals
FAQ
Do you guarantee coverage from a digital PR campaign?+
No ethical PR firm does — journalists decide what runs. We guarantee outreach volume, the quality of the angle and assets, and transparent reporting. In practice a well-briefed campaign lands 4–15 pieces of coverage; weak angles get fewer.
How is digital PR different from guest posting?+
Guest posts are content you write and place. Digital PR is a story a journalist writes about you — you don't control the exact wording, but the outlet's editorial trust is exactly why the link is worth more.
What kind of angles actually get coverage?+
Proprietary data (surveys, internal benchmarks), reactive commentary on breaking news, contrarian expert takes, and genuinely new product launches. 'We exist and are good' isn't a story — we'll help shape one that is.
Are the links dofollow?+
Most tier-1 outlets use dofollow editorial links; some default to nofollow but still pass massive brand and trust signals. We prioritize dofollow placements but the campaign value isn't only the link attribute — it's the domain, the journalist relationship, and the syndication tail.
How does digital PR compare with press-release wire distribution?+
Wire distribution sprays the same release across low-quality syndications — Google largely discounts those links. Digital PR is one-to-one journalist outreach that lands editorial coverage on real newsrooms.
Can you tie digital PR to specific keyword targets?+
Yes. We map campaign angles and internal anchor destinations to your priority keywords, so PR coverage compounds your topical authority instead of only chasing homepage links.
Ready to start with Digital PR?
Share your targets and we'll come back with a shortlist and a custom quote.